Remember your neighborhood in the nineties? All the crusty old local establishments that seemed like holdovers from the seventies — which at the time, weren’t so long ago? Here’s one that never existed, but definitely could have, a divey midcentury motel brand straight from the rundown side of your childhood hometown There’s something gloriously bold and arbitrary about hotel themes from those days. Remember the clown motel in Nevada? Why not have a Francis Drake themed motel in . . . Bakersfield? And have it have its own signature bar that aims to be a local hotspot, but serves incredibly cheap and nasty cocktails? Behold, your destination awaits.

Yellow and brown are so evocative of that particular place and time.